About our brand
Elluci is more than a streetwear label. It is a culture, an energy, and a modern identity shaped in India. Founded by Kamal Jain and Priyam Jain, Elluci was built with a simple belief: clothing should not just cover you, it should express you. The brand was born from real moments. The moods we carry, the emotions we hide, the chaos we live in, the art we admire, and the stories that shape us. Elluci draws inspiration from the rawness of everyday life. From nature and human emotion to the streets, music, and the quiet thoughts that turn into ideas. Our purpose is to merge elevated streetwear with everyday comfort without losing individuality or creative depth. Every piece is crafted using premium fabrics, thoughtful details, and original artwork that carries meaning. At Elluci, clothing becomes a canvas for self expression. It reflects your vibe, your identity, and the way you choose to show up in the world. Each product is made with intention. Every graphic has a story. Every colour speaks. Every stitch is a commitment to quality and authenticity. We aim to create clothing that feels exclusive in a world full of noise and repetition. Elluci is here to redefine how streetwear is created and experienced. And you are a part of this journey.
About the founders
Kamal Jain and Priyam Jain share a deep passion for design, culture, storytelling, and modern fashion. Together, they saw a gap in the Indian market. India had style, it had identity, but it lacked a streetwear brand that felt truly global while staying true to its roots. Kamal brings precision, structure, and an eye for detail. Priyam brings artistic instinct, imagination, and emotion-driven design. Together, they created a brand built on originality, meaning, and craftsmanship. Today, Elluci stands as one of the most exciting rising streetwear brands in India. It continues to grow because of the community that believes in owning their vibe, embracing their truth, and wearing their confidence.
Our Vision
It is to redefine Indian streetwear by creating a world where fashion becomes a language. A way to express identity, confidence, and stories without saying a word. We aim to build Elluci into a global name that stands for authenticity, artistry, and true self expression.
Our Mission
Our mission is to create premium streetwear that blends comfort with creativity. We aim to design pieces that carry emotion and depth. We are committed to quality, ethical production, and original ideas. We want to build a community where individuality is celebrated and everyone feels empowered to express themselves. At the core of everything we do is the belief that style should be effortless, meaningful, and true to who you are.
What We Stand For
Authenticity
Every idea, graphic, and detail is original. Real stories, real feelings, real design.
Quality
We focus on fabric, fit, stitching, and finish. If it is not premium, it is not Elluci.
Bold Expression
Your outfit should speak before you do. It should make you feel powerful and confident.
Craftsmanship with Purpose
Everything we create has intention behind it. Nothing is random.
Community
Elluci is built with and for the people who wear it. We grow together.
Comfort and Culture
Fashion should feel natural. It should move with you, match your lifestyle, and still stand out.